Victory Lies in you

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know VLY

VLY was created for the ones who show up not only on the court, but in their everyday lives. Inspired by volleyball culture and built around the belief that Victory Lies in You, VLY exists at the intersection of sport, confidence and intentional living. We believe performance starts within, and that mindset matters just as much as physical training.

At the core of VLY is a commitment to the mental well-being of athletes. We prioritize confidence, self-trust, and resilience; that values learned through the game of volleyball is carried into life beyond the court. Leadership to us means consistency, composure, and showing up with intention.

Beyond apparel, VLY is also a community shaped by growth, discipline, and belief. A space for athletes, leaders, and creatives, in their becoming era. The ones balancing ambition with ease, competition with grace, and softness with strength.

Welcome to VLY Collective, and remember, Victory Lies in You, ALWAYS.

Two women walking on a city sidewalk wearing matching gray hoodies with white text. The woman on the left has dark hair in a bun and is wearing beige pants, while the woman on the right has light brown hair and is wearing black shorts. The hoodie on the left reads, "LOVE YOU ALWAYS," and the hoodie on the right reads, "LOVE YOU ALWAYS EXCEPT TOURNAMENT WEEKENDS." They are walking past a building with the address "106 E ST" on the door.
"LOVE YOU ALWAYS, EXCEPT TOURNAMENT WEEKENDS" HOODIE
$75.00

soft but structured. oversized but intentional.

this is the hoodie you reach for when life feels busy but you still want to look put-together.

crafted in heavyweight 370gsm fleece, it drapes perfectly with a boxy, oversized fit that hits just right. the front keeps it clean with an embroidered VLY logo. turn around and it says what everyone already knows: “love you always except tournament weekends” (raised in bold 3d puff print).

wear it for matcha runs, your daily 10k steps, post-practice errands, or staying in and reminiscing tournament weekends. it’s giving very much comfort, nostalgia, and cool girl energy in one piece.

not trying but still eating type of vibe

3% of all proceeds from this hoodie will be donated to an organization supporting athlete mental health, because the strongest victories begin within

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Two women conversing outside a building, both wearing gray hoodies. The woman facing away has text on her hoodie that reads 'LOVE YOU ALWAYS EXCEPT TOURNAMENT WEEKENDS.' The woman facing the camera has long hair, a headband, and is adjusting her hoodie.
Reflection of a person taking a photo with a smartphone in a glass window. The person is wearing a grey hoodie and a white cap. The background shows parked cars and a building entrance with a yellow hanging light